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Users will soon have a updated setting that allows them to cut down on the volume of AI-created content appearing in their feeds. This initiative comes as the company disclosed that it now features over 1 billion AI-generated clips.

Pilot Phase and Launch

The update is undergoing trials over the following weeks before a widespread rollout. This development aligns with a rise in AI-generated material, spurred by recent video-generation tools.

AI Content on Other Platforms

Studies have shown that approximately one in 10 of the most rapidly expanding channels on a competing service primarily display content made by AI. A large amount of this content is classified as “AI slop”, a label for substandard, bulk-generated content that is often nonsensical or dreamlike.

Our research shows that numerous viewers appreciate content made with AI tools, including computer-generated images to educational videos, and we aim to give people the ability to see more or less of that, depending on their own likes,” commented a platform representative.

Scale of AI Content

The service announced that there are currently over a billion videos on its network identified as made with AI. In total, over 100 mn media items are uploaded to the app every day, making AI-generated material a relatively small portion of its complete catalog.

How to Adjust Settings

Users will be capable of decrease or raise the level of AI-generated videos they see by using the topic control setting in the app and choosing “AI-generated content”. Other topics that can already be modified under the setting encompass politics, clothing, beauty, and movement.

AI Disclosure Rules

TikTok’s guidelines oblige users to identify lifelike AI-made content, and it forbids harmful deepfakes of well-known individuals or emergencies. Any realistic artificial content that is unmarked can be removed under its community policies.

Furthermore, the app will from now on attach an AI-generated tag to content made using its own AI tools, or identified by an cross-platform project for identifying content made by AI. This measure is designed to help prevent users from seeking to evade the labeling process.

AI Literacy Programs

TikTok is also introducing a $2 million AI literacy fund for specialists and institutions to produce informative material about using AI responsibly. This project will support educational bodies dedicated to educating programming and robotics.

Platform Protection

TikTok has supported its moderation strategy, amid debate over plans to lay off hundreds of review team members in the United Kingdom. TikTok is expected to cut 439 jobs in its user protection department in its British office, with labor groups and digital protection specialists expressing worry that staff are being displaced by machine-led review.

A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can safeguard staff by eliminating the most distressing content before it is viewed by people. TikTok announced a significant reduction in shocking and graphic content handled by human moderators over the past year due to intervention by its AI tools.

It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”